Cycling is the 21st century's method of transportation. It combines many current values from DIY antics, taking care of yourself, spending time together, making ecological choices as well as local, timeless design.

The rising popularity of cycling has opened up the market for small brands with an eye for design. Every city seems to have at least one bike manufacturer with a local flavour whether the focus is on polished form or quirky details. Whereas recently bicycles were considered anonymous products that appear off the conveyor belt, nowadays it has become more generally known as a respected handicraft in its own right.

From the broad range of bikes available these days, everyone can find the one for themselves. Speed is not the main thing when cycling, but bikes are often the quickest way to get through the city.