Start your own gallery with Iittala’s colourful Vitriinis

Everyone probably has little things on their tables and shelves that always somehow seem to be ‘homeless’. Iittala’s new range of Vitriini boxes offers an excellent solution for storing these thing – and showcasing them as well. The range has been created by glass designer Anu Penttinen, who has made a name for herself as an artist and as a masterful user of colour.

The main material in the Vitriini range is glass, which is, of course, a natural choice for Iittala. This is combined with wood and metal in some of the items in the range, which includes a total of 19 different variations in terms of size and colour – offering literally hundreds of different ways to store and display things.

In 2008 Anu Penttinen launched her humorous and joyful collection of glass Birds for Iittala. The new range, in all its permutations, highlights again Penttinen’s playful approach to colour, ranging from the wild to the light-hearted or the cool and collected. Everyone will be able to find their favourite colour or size, simply by mixing it up.

Galleries of treasures
The multipurpose boxes in the Vitriini range are ideal for storing keys, jewels, accessories, buttons, or even the little works of art that young children like to give their parents – and the parents often love to collect. Everyone has carte blanche to do their own thing with Vitriini.
“Vitriini is great for keeping your little, but important things in order and where you want them, on your desk, on your bedside table, or in your wardrobe. Finding just the accessory you want before you go out, for example, becomes so much easier,” says Anu Penttinen.

She would like to see everyone come up with their own way of making the most of the range.
“One way is to use Vitriini without their lids, which makes the most of their showcase qualities and focuses the attention on what they contain.
“Why not create your own gallery using Vitriini for those things that are too beautiful to bury away at the back of your cupboard or drawer. Or take a couple along with you to work and create a mini-gallery on your desk? ”

Gifts to collect
Vitriini also makes a perfect gift, as people can easily add more colours and sizes later. Penttinen underlines the modular character of the range, which was one the key properties she wanted to build in from the start.
“Collecting and combining different pieces from the range lets people create their own personal take on the design, ranging from the wild and colourful, to the romantic or the cool and refined.”

The Vitriini range is so much more than just a collection of storage options. What it offers is a beautiful palette of alternatives that look good while serving a very practical purpose at the same time. In fact, they are much more ‘interior jewels’ than just ‘boxes’.

Further information:
Tuija Aalto-Setälä
PR Director
Tel. +358 204 38 5255

Requests for product photographs:
Kirsi Lauttia
Communicator
Tel. +358 204 39 6220
emails: firstname.lastname@fiskars.com
Distribution:
www.iittala.com, see: Stores
or: Contact => Sales Units



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