Samuji is a Helsinki based creative studio and design house founded in 2009. Its ambition is to produce timeless and sustainable design that serve a purpose yet carries a story. After launching its ready-to-wear collection in 2011, Samuji now produces four annual fashion collections along with a homeware line that is carried in its own stores along with select retailers throughout the US, Asia and Europe. Samuji’s other design collaborations include Artek and the City of Helsinki. Samuji founder, Samu-Jussi Koski and designer Hennamari Asunta contributed to Iittala’s Sarjaton.