Iittala Taika


The magical world of Taika has enchanted people around the world with its folkloristic and mystical patterns by Haapaniemi, combined with streamlined shapes of the items designed by Heikki Orvola, since its launch in 2007.

In 2022, Klaus Haapaniemi designed a new, special edition pattern in black full of atmosphere to mark the 15-year milestone and to delight all Taika enthusiasts around the world. As a continuum for the black Taika anniversary mug, Iittala introduces two complementing colourways, red and linen, for the beloved design.

New in: The story of Iittala’s beloved Taika collection continues with the launch of Taika Sato, a collection of tableware and decorative items, in 2024. Taika Sato is available in Iittala stores and online.

Iittala Designer Klaus Haapaniemi


Klaus Haapaniemi (b.1970) is an internationally recognized London-based Finnish designer. In 2010, he founded the Klaus Haapaniemi artisanal design and lifestyle brand with Mia Wallenius. Their design approach is influenced by nature, Finnish folklore and traditional decorative arts with a modern twist. Inspiration comes from a rich selection of cultural references including the worlds of art, ballet, music and storytelling.

Haapaniemi’s design experience includes many major brands including Levi’s, Diesel and Dolce & Gabbana. He has been recognized as one of the most important rising stars in design by the WGSN’s trend forecast. In 2015, Haapaniemi designed the piece Cunning Little Vixen for the Finnish National Opera which inspired the Tanssi collection for Iittala. His sense of whimsy and magic is illustrated in Iittala’s classic Taika series.