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Korean-born, Stockholm-based graphic designer and illustrator Kyuhyung Cho has gained recognition for his colourful pictograph fonts. He has studied Storytelling at Konstfack (University College of Arts, Crafts and Design) in Stockholm, Sweden, and Graphic Design at Konkuk University in Seoul, Korea. Cho has a unique way of transforming typefaces into beautiful patterns and pictographs.Some of his awards and nominations include Young Swedish Design in 2013, Best Graphic Design at DesigNu 2012 and The Next Generation at Wallpaper in 2012. For Iittala, he created the Iittala Alphabet pictograph font, which gives our imagination a chance to fly beyond the literal meaning of letters and words.