Since its launch in 2007, Taika ('Magic' in English), has established itself as one of Iittala's best loved series. The unique illustrations of Klaus Haapaniemi, whose recognisable style is a mixture of influences from Finnish folklore to Slavic animation and Japanese etchings, work in unison with the clean lined shapes of Professor Heikki Orvola.
`At the start of the design process, I wanted to create a rich collection of products with a strong Nordic aesthetic. I also wanted to include playfulness and mysticism´, Klaus Haapaniemi reflects.
`To me, the shape dictates how the pattern is used,´ Haapaniemi says. `I was inspired by Art Nouveau style compositions, where the pattern is in a controlled collision with the shape of the dish.´
Influenced by nature and folklore with a modern twist
Celebrating 15 years of Taika
In 2022, Klaus Haapaniemi designed a new, special edition pattern in black full of atmosphere to mark the 15-year milestone and to delight all Taika enthusiasts around the world. As a continuum for the black Taika anniversary mug, Iittala introduces two complementing colourways, red and linen, for the beloved design.
The anniversary pattern is based on Haapaniemi's vivid childhood memory of a majestic crane walking in a peat bog surrounded by floating water lilies. The graceful lines of the cranes and the colours and shapes of the surrounding nature create an enchanting atmosphere.