Sisu, the newest Nordic lifestyle buzzword to trend internationally, refers to a special quality of Finnish fortitude and resilience that has been a way of life in Finland for centuries. Not only does it mean tackling life’s challenges head first—even when they can seem impossible—but a good sense of sisu can set you up for trying daring physical activities, such as ice swimming, that can boost your well-being. A sisu attitude is about not taking the easy way out and can be applied to all areas of life, including embracing a sustainable consumption ethic that favours choosing quality over quantity.
When I moved to Finland many years ago, I came across this unique Finnish concept called sisu. While I understood it to mean a special strength or grit in the face of great challenges or adversity, I was keen to find out more about the concept, which is often associated with great feats.