Stockholm Design Talk

Iittala’s Design Talk at Iittala’s flagship store in Stockholm’s Östermalm brought together professionals of colour to talk about the importance of hues and shades. Matti Klenell, Lotta Agaton, Katri Saarikivi and Jeremiah Tesolin took a deep dive into colours and their effect on us, our well-being and our brains.

To celebrate Stockholm Design Week, we gathered in the Iittala flagship store in Stockholm’s Östermalm to discuss the importance of colour with interior designer Lotta Agaton, designer Matti Klenell, neuroscientist Katri Saarikivi and Iittala’s creative director Jeremiah Tesolin. The discussion was facilitated by Residence Magazine’s Editor-in-Chief Hanna Nova Beatrice.

Colour is one of Iittala’s strongest areas of expertise — one that we’ve developed for almost 140 years.

Our panel discussion was a way to tie our expertise together with a variety of views on the importance of colour and the effects of bringing it into our spaces. During our discussion, we dug deep into the theme of colour, and although most of our panellists were dressed in black, they had insightful comments on the uses and importance of colour.

Jeremiah Tesolin emphasised Iittala’s particular position when it comes to colour. For Iittala, choosing colour is a slow, thorough and collaborative process, which is why following mainstream trends is not only tricky but also irrelevant. In addition to this, he touched upon the topic of the power that colours have on our mind and our well-being – a fact that Katri Saarikivi elaborated on with her intriguing insight on the neuroscience behind our favourite colours. She pointed out that in terms of colours, preferences dictate which emotions arise. Although we are, thanks to scientific research, aware that bright colours uplift and excite, it’s all a question of personality. Us humans categorise colour in our frontal lobes, which is why the emotions that arise when we are faced with colour are altered by our memories and previous experiences.

Ruutu vase 205 x 270 mm copper
Ruutu vase 205 x 270 mm copper
Ruutu vase 115 x 180 mm grey
Ruutu vase 115 x 180 mm grey
Ruutu vase 205 x 180 mm moss green
Ruutu vase 205 x 180 mm moss green
Ruutu vase 205x180mm clear
Ruutu vase 205x180mm clear

Designer Matti Klenell confessed to being a functional user of colour, who chooses bold colours when working on projects but lets greys reign in his own home. He mentioned the power of flowers and art as accents of colour; gateways for colour into his house. His views were echoed by Lotta Agaton, known for her monochromatic interiors. She, like all of the other panellists, encouraged the listeners to consider who you are, where you are and what your goals are, when choosing colours. And, most importantly, to find your own favourite colours and “look at yourself, instead of looking at others.”