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British-Canadian designer Philippe Malouin is known for making quality products that are long-lasting and serve a practical purpose. His designs communicate a simple, geometric language that everyone can understand. He believes that people have an inlaid understanding of simple geometric forms from a young age and therefore, they find understandable design calming. Malouin’s approach is to refine and reduce his designs so that in the end, his creations have a strong, refined design identity that people have an innate affinity for.