Pretty in pink

Pink has a reputation — and it’s time to update it. No longer just an accent or a special-occasion colour, pink has grown into something warmer, softer and surprisingly confident. In this colour edit, new novelties meet Iittala’s enduring pink favourites, from pale blush to deeper tones. Pair pink with warm neutrals for an effortless look, or let it stand on its own. Either way, pink proves it’s not just pretty — it’s practical, too.