Kaj Franck (1911-1989) is known as the “conscience of Finnish design.” Franck grew up in a world with elaborate dining services to sparse stone dishes. During his significant career, Franck asserted himself between the two extremes and profoundly changed our understanding of tableware. He utilized serial production to produce versatile, practical dishware at a reasonable price. Besides social consciousness, Franck’s distinct career was guided by the desire to seek the essential. He studied basic forms endlessly with special focus on proportions.